Pro-duo, León

Pro Duo , Professional hair & beauty products
peluqueria articulos — establecimientos

About Pro-Duo
Vision
To serve, with the most qualified team, more than 1 million buying customers per quarter by 2017, distributing only professional hair & beauty brands in Europe.
Mission
To inspire our customers, the hairdresser and beautician, and enable them to practice their profession in an innovative and profitable way.
HISTORY AND FUTURE
-1999 - Opening of the first Pro-Duo Hair & Beauty store
On April 15, 1999, founder of Pro-Duo Peter Van Speybroeck opens the first Pro-Duo Hair & Beauty shore in Belgium (Deinze). Their customers like the concept of unlimited choice and the freedom to buy only what they need.
-2000 - Pro-Duo opens 11 stores.
The concept turns out to be a huge success, and 11 new store are opened in the second year of Pro-Duo's existence. All new locations are in Belgium.
-2001 - Bienvenue en France
That year Pro-Duo opens up in France. A very clear sign of its international ambition and a path to further growth is created.
-2002 - Central warehouses in Belgium and France
Pro-Duo is growing, the product range is increasing, and so central warehouses are needed. Two open, one in Belgium and one in France.
-2004 - Pro-Duo celebrates the opening of its 20th Hair & Beauty store.
-2008 - Acquisition by Sally Beauty Holdings 
-2014 – Pro-Duo continues to grow and to open new stores.
Due to the success of the new way of merchandising, almost all stores are transformed into Category stores by now.
FACTS AND FIGURES
Pro-Duo:
-is the market place leader in Continental Europe
-thinks "global" but acts "local"
-invests greatly in marketing and promotions
-strongly believes in human capital and invests in "fun at work"
Some numbers:
-Total number of stores: more than 190
-Number of employees: more than 900
-Assortment of more than 5. 000 products
Brand story
We love the hair & beauty business and we are convinced our enthusiasm shows.
Enthusiasm for our concept; because providing the biggest range in professional hair & beauty supplies means continuously seeking the best products at the best price.   Enthusiasm for our customers, as we aim constantly to anticipate the needs of hair and beauty professionals.   And last but not least enthusiasm from our employees to take up the multiple challenges.

Professional service is what makes us tick. Always wanting to push expertise forward means having a whole new take on how we sell our products.
Whether it is the fact that all of our stores are entirely staffed with hair and beauty professionals, or our constant training programs, we always strive to help out our customers in the most encouraging, solution minded and inspiring way.
Because at Pro-Duo, inspiration goes beyond what meets the eye. It’s the passionate mixture of seduction, education and profitability, which creates a win-win relation.
As an international leader in hair & beauty supplies we aim at permanently developing our business concept. And through this we aspire to support the hair and beauty professional to build their business in the most profitable way.
Values

Our values define who we are and they are embedded in our way of working.   They are reflected in the daily actions of our staff wherever they are, whatever they do.
ENTHUSIASM is the fuel of our organization.   It sparks innovation, creativity, inspiration and ambition.   Enthusiasm is what allows us to take the Pro-Duo adventure one step further every day.
RESPECT has been one of our guiding principles since the start-up. Listening carefully to our customers, building long-term relations with our suppliers and being open minded is vital.    We draw strength from the differences between people and we respect the business culture of each of our local markets.
RESPONSIBILITY and autonomy are core characteristics for the true entrepreneurial spirit we foster. We turn challenges into opportunities and come up with creative, hands-on solutions, the driving forces behind our business. We motivate and reward our staff, creating a company culture that encourages personal development and growth.
SINCERITY because we like to say the things as they are. Sincerity means an open and clear communication towards every single person we are doing business with.
These values contribute to pleasure in our jobs – pleasure that has become a constant source of energy. This energy we transform into tangible results that lead to recognition.
PRO-DUO HEADQUARTERS EUROPE 
J. Kennedylaan 20 
9000 Gent 
Belgium